{"id":3521,"date":"2026-08-21T13:54:54","date_gmt":"2026-08-21T19:54:54","guid":{"rendered":"https:\/\/pakalb2b.com\/?p=3521"},"modified":"2026-08-21T13:54:54","modified_gmt":"2026-08-21T19:54:54","slug":"lo-que-buscan-los-consumidores-en-tarjetas-para-compras-digitales","status":"publish","type":"post","link":"https:\/\/pakalb2b.com\/en\/2026\/08\/21\/lo-que-buscan-los-consumidores-en-tarjetas-para-compras-digitales\/","title":{"rendered":"Lo que buscan los consumidores en tarjetas para compras digitales"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Resumen ejecutivo<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El crecimiento del e-commerce est\u00e1 modificando tambi\u00e9n las expectativas sobre los medios de pago: los consumidores valoran cada vez m\u00e1s <strong>claridad, control, experiencia digital y facilidad de uso<\/strong>.<\/li>\n\n\n\n<li>La tarjeta dej\u00f3 de competir \u00fanicamente por su aceptaci\u00f3n o l\u00ednea de cr\u00e9dito. Para el consumidor digital tambi\u00e9n importan la <strong>gesti\u00f3n desde una app, activaci\u00f3n digital, consulta de movimientos y beneficios f\u00e1ciles de utilizar<\/strong>.<\/li>\n\n\n\n<li>Los beneficios cotidianos, como <strong>cashback, ausencia de anualidad y facilidad para administrar el producto<\/strong>, pueden resultar m\u00e1s relevantes para determinados usuarios que recompensas aspiracionales como millas o accesos exclusivos.<\/li>\n\n\n\n<li>La transparencia est\u00e1 adquiriendo mayor importancia: los consumidores quieren entender <strong>cu\u00e1nto cuesta utilizar el cr\u00e9dito, cu\u00e1ndo deben pagar y qu\u00e9 sucede si no liquidan el saldo<\/strong>.<\/li>\n\n\n\n<li>Para el e-commerce, esto significa que el medio de pago ya no debe verse como la \u00faltima etapa del checkout: <strong>forma parte de la experiencia completa de compra<\/strong>.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-border-color has-secondary-border-color is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"border-width:1px;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized has-custom-border is-style-default wp-duotone-unset-1\" style=\"margin-left:var(--wp--preset--spacing--30)\"><a href=\"https:\/\/www.instagram.com\/soyamadeuz\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" data-attachment-id=\"649\" data-permalink=\"https:\/\/pakalb2b.com\/en\/2025\/03\/15\/descubre-por-que-vender-en-coppel-en-2025-puede-ser-tu-mejor-decision-de-negocio\/attachment\/1576874370758\/\" data-orig-file=\"https:\/\/i0.wp.com\/pakalb2b.com\/wp-content\/uploads\/2025\/03\/1576874370758.jpg?fit=400%2C400&amp;ssl=1\" data-orig-size=\"400,400\" data-comments-opened=\"1\" data-image-title=\"1576874370758\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/pakalb2b.com\/wp-content\/uploads\/2025\/03\/1576874370758.jpg?fit=400%2C400&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/pakalb2b.com\/wp-content\/uploads\/2025\/03\/1576874370758.jpg?resize=400%2C400&#038;ssl=1\" alt=\"\" class=\"wp-image-649\" style=\"border-radius:20px;aspect-ratio:3\/4;object-fit:contain;width:auto;height:300px\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30);flex-basis:66.66%\">\n<h2 class=\"wp-block-heading has-medium-font-size\" style=\"padding-top:var(--wp--preset--spacing--20)\">Descubre C\u00f3mo PAKAL Puede Aumentar Tus Ventas<\/h2>\n\n\n\n<p class=\"has-x-small-font-size wp-block-paragraph\"><strong>Marketplaces<\/strong> \u2013 Optimizaci\u00f3n de listados, estrategias de PPC y crecimiento de marca para m\u00e1s ventas. <br><br><strong>Consultor\u00eda eCommerce <\/strong>\u2013 Te guiamos con estrategias personalizadas para maximizar tus ingresos en l\u00ednea<br><br><strong>Tiendas en L\u00ednea <\/strong>\u2013 Creamos y optimizamos tu tienda en Shopify.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/calendly.com\/amadeuz\">Agenda Conmigo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>El medio de pago tambi\u00e9n forma parte de la experiencia de compra<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando una persona compra online, su experiencia no termina cuando encuentra el producto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n eval\u00faa qu\u00e9 tan sencillo es pagar, qu\u00e9 opciones tiene, cu\u00e1nto terminar\u00e1 pagando y qu\u00e9 control tendr\u00e1 despu\u00e9s de la transacci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El art\u00edculo de Marketing4eCommerce se\u00f1ala precisamente este cambio: una tarjeta para el consumidor digital ya no compite \u00fanicamente por aceptaci\u00f3n o l\u00ednea de cr\u00e9dito, sino tambi\u00e9n por <strong>claridad, control, experiencia digital y facilidad de uso<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto es relevante para cualquier negocio de e-commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una experiencia de compra perfectamente dise\u00f1ada puede perder conversi\u00f3n si el consumidor llega al \u00faltimo paso y encuentra un proceso de pago complicado o poco transparente.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Los beneficios que se pueden usar pesan m\u00e1s<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Durante a\u00f1os, las tarjetas compitieron mediante beneficios aspiracionales: millas, salas VIP, preventas y promociones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estos beneficios siguen siendo relevantes para determinados segmentos, pero el art\u00edculo identifica una tendencia hacia recompensas m\u00e1s pr\u00e1cticas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre los atributos mencionados aparecen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cashback;<\/li>\n\n\n\n<li>ausencia de anualidad;<\/li>\n\n\n\n<li>pago de servicios sin comisiones;<\/li>\n\n\n\n<li>administraci\u00f3n desde una aplicaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La diferencia est\u00e1 en la percepci\u00f3n de utilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un beneficio que puede utilizarse regularmente y que el consumidor entiende f\u00e1cilmente tiene un impacto m\u00e1s directo sobre su econom\u00eda cotidiana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Para las marcas de servicios financieros, esto representa un cambio de comunicaci\u00f3n:<\/strong> no basta con decir que una tarjeta tiene beneficios; hay que explicar claramente <strong>qu\u00e9 beneficio obtiene el usuario y c\u00f3mo puede aprovecharlo<\/strong>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>La experiencia digital dej\u00f3 de ser un extra<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Si la compra ocurre en un entorno digital, el consumidor tambi\u00e9n espera que la herramienta financiera funcione con esa misma l\u00f3gica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El art\u00edculo identifica como elementos relevantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>solicitud 100% online;<\/li>\n\n\n\n<li>activaci\u00f3n r\u00e1pida;<\/li>\n\n\n\n<li>tarjeta digital inmediata;<\/li>\n\n\n\n<li>consulta de movimientos en tiempo real;<\/li>\n\n\n\n<li>control desde una app.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esto revela una expectativa m\u00e1s amplia:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>el consumidor no quiere cambiar de experiencia cuando pasa del e-commerce a su medio de pago.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La facilidad de uso debe mantenerse durante todo el recorrido.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>La transparencia se convierte en una ventaja competitiva<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los puntos m\u00e1s valiosos del art\u00edculo est\u00e1 relacionado con la comprensi\u00f3n del costo del cr\u00e9dito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conceptos como intereses, pago m\u00ednimo, CAT, fechas de corte y cargos pueden resultar dif\u00edciles de interpretar para algunos usuarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso, el art\u00edculo se\u00f1ala que existe espacio para productos que expliquen de manera m\u00e1s sencilla <strong>qu\u00e9 ocurre cuando el usuario paga a tiempo, cu\u00e1nto cuesta extender el pago y c\u00f3mo funciona el ciclo de cr\u00e9dito<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para cualquier empresa que ofrezca financiamiento, esto deja una lecci\u00f3n importante:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>la claridad no debe estar escondida en los t\u00e9rminos y condiciones.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Debe formar parte de la experiencia de compra.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>El consumidor quiere saber cu\u00e1nto le costar\u00e1 realmente comprar<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">La transparencia adquiere todav\u00eda m\u00e1s relevancia cuando existen diferentes condiciones de pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de aceptar un financiamiento, el usuario deber\u00eda poder identificar f\u00e1cilmente:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cu\u00e1nto compra.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cu\u00e1nto paga inicialmente.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cu\u00e1ndo debe liquidar.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Qu\u00e9 ocurre si no lo hace.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cu\u00e1nto terminar\u00e1 pagando.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El art\u00edculo utiliza el caso de Novacard para ejemplificar c\u00f3mo una propuesta puede comunicar un esquema de cobro concreto. Sin embargo, esas condiciones corresponden espec\u00edficamente a ese producto y no deben generalizarse a todo el mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La ense\u00f1anza para el e-commerce es m\u00e1s amplia: <strong>cuanto m\u00e1s sencillo sea comprender el costo final, menor ser\u00e1 la incertidumbre del consumidor.<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>La tarjeta sin anualidad gana relevancia como criterio de comparaci\u00f3n<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">El art\u00edculo tambi\u00e9n destaca la importancia que puede tener la ausencia de anualidad dentro de la evaluaci\u00f3n del consumidor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La l\u00f3gica es sencilla: cuando una persona analiza sus gastos recurrentes, un costo fijo anual puede convertirse en uno de los primeros elementos que compara.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto genera una oportunidad interesante para las instituciones financieras:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No solamente deben comunicar <strong>qu\u00e9 beneficios ofrecen<\/strong>, sino tambi\u00e9n <strong>qu\u00e9 costos eliminan o reducen<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un consumidor cada vez m\u00e1s racional, la propuesta de valor tiene que ser f\u00e1cil de comparar.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>El checkout ya no puede pensarse separado del medio de pago<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Para los negocios de e-commerce, este cambio tiene una consecuencia directa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El pago no deber\u00eda dise\u00f1arse como una etapa aislada al final del proceso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forma parte de la experiencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un consumidor puede llegar al checkout con intenci\u00f3n clara de compra y, aun as\u00ed, abandonar si:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>no encuentra su m\u00e9todo de pago;<\/li>\n\n\n\n<li>no entiende el costo;<\/li>\n\n\n\n<li>el proceso es demasiado largo;<\/li>\n\n\n\n<li>existen cargos inesperados;<\/li>\n\n\n\n<li>no conf\u00eda en la seguridad del proceso.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso, optimizar el checkout implica analizar no solo la interfaz, sino tambi\u00e9n <strong>las opciones de pago, la claridad de la informaci\u00f3n y la confianza que genera el proceso<\/strong>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 significa esto para las marcas de e-commerce?<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque el art\u00edculo est\u00e1 enfocado en tarjetas, sus conclusiones pueden trasladarse directamente al comercio electr\u00f3nico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Ofrecer opciones de pago no es suficiente<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hay que analizar cu\u00e1les son realmente relevantes para el consumidor objetivo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. La informaci\u00f3n debe ser transparente<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los costos y condiciones deben aparecer de manera comprensible antes de que el cliente confirme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. El pago debe sentirse integrado<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El consumidor no deber\u00eda percibir una ruptura entre la experiencia de compra y la experiencia financiera.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. La velocidad importa<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cuantos menos pasos innecesarios existan, menor ser\u00e1 la fricci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Los beneficios deben ser tangibles<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los incentivos que el consumidor puede comprender y utilizar f\u00e1cilmente tienen mayor capacidad de comunicar valor.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Una nueva oportunidad para las fintech y el e-commerce<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">El cambio en las expectativas tambi\u00e9n abre una oportunidad para las empresas financieras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El consumidor digital est\u00e1 acostumbrado a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>administrar servicios desde el celular;<\/li>\n\n\n\n<li>consultar informaci\u00f3n en tiempo real;<\/li>\n\n\n\n<li>recibir notificaciones;<\/li>\n\n\n\n<li>comparar alternativas;<\/li>\n\n\n\n<li>controlar sus gastos.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso, espera una experiencia financiera con est\u00e1ndares similares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La competencia ya no ocurre solamente entre productos financieros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tambi\u00e9n ocurre entre experiencias digitales.<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>El consumidor est\u00e1 comparando algo m\u00e1s que una tasa<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">La evoluci\u00f3n del e-commerce est\u00e1 haciendo que los consumidores eval\u00faen sus medios de pago desde una perspectiva m\u00e1s amplia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ya no se trata \u00fanicamente de:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201c\u00bfMe permite comprar?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora tambi\u00e9n importa:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201c\u00bfEntiendo c\u00f3mo funciona?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201c\u00bfPuedo controlarlo f\u00e1cilmente?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201c\u00bfQu\u00e9 beneficios obtengo realmente?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201c\u00bfCu\u00e1nto me cuesta?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y, sobre todo:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201c\u00bfMe facilita o me complica la compra?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ese cambio de mentalidad obliga a las empresas financieras y a los comercios a replantear la experiencia de pago.<\/p>\n\n\n\n<style>h2.pk-h1{font-size:var(--wp--preset--font-size--x-large);letter-spacing:-0.05rem;line-height:1.2}<\/style>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-primary-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-965eccbf wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-1da03c2a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<p class=\"has-base-color has-text-color has-link-color has-open-runde-font-family wp-elements-1 wp-block-paragraph\" style=\"font-size:0.8rem;font-style:normal;font-weight:600;letter-spacing:0.03rem;text-transform:uppercase\">Book a meeting<\/p>\n\n\n\n<h2 class=\"wp-block-heading pk-h1 has-base-color has-text-color has-link-color wp-elements-2\">Contact Us<\/h2>\n\n\n\n<p class=\"has-base-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">We will respond within 24 hours.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:2.5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:2.5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-jetpack-contact-form is-style-animated wp-elements-4\"><a href=\"https:\/\/pakalb2b.com\/en\/2026\/08\/21\/lo-que-buscan-los-consumidores-en-tarjetas-para-compras-digitales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Submit a form.<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-8f129ef5 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-ce416da9 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f356f086 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading pk-h1\">More than 10 years of experience in online sales<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-e82363c6 wp-block-group-is-layout-flex\" style=\"padding-right:2rem\">\n<p class=\"has-open-runde-font-family wp-block-paragraph\" style=\"font-size:0.8rem;font-style:normal;font-weight:600;letter-spacing:0.03rem;text-transform:uppercase\">Address<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-69c550ab wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Zamora 165<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Condesa<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mexico City, Mexico <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-f356f086 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-0aa5adc7 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60)\">\n<p class=\"has-open-runde-font-family wp-block-paragraph\" style=\"font-size:0.8rem;font-style:normal;font-weight:600;letter-spacing:0.03rem;text-transform:uppercase\">WhatsApp<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-69c550ab wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Book via WhatsApp<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">+52 1 55 6147 7885<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-0aa5adc7 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60)\">\n<p class=\"has-open-runde-font-family wp-block-paragraph\" style=\"font-size:0.8rem;font-style:normal;font-weight:600;letter-spacing:0.03rem;text-transform:uppercase\">Business Hours<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-69c550ab wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Monday to Thursday<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">9:00 AM to 6:00 PM<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pakalb2b.com\/en\/marketplaces\/\">Marketplaces<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pakalb2b.com\/en\/gobernanza-catalogo\/\">Digital Shelf<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pakalb2b.com\/en\/shopify\/\">Shopify<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pakalb2b.com\/en\/aviso-de-privacidad\/\">Privacy Policy<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pakalb2b.com\/en\/terminos-y-condiciones\/\">Terms and Conditions<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-0aa5adc7 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60)\">\n<p class=\"has-open-runde-font-family wp-block-paragraph\" style=\"font-size:0.8rem;font-style:normal;font-weight:600;letter-spacing:0.03rem;text-transform:uppercase\">Follow us!<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-fc054d2d wp-block-group-is-layout-flex\">\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/pakalb2b\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-instagram wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/soyamadeuz\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li><\/ul>\n<\/div>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-youtube wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/@PAKALB2B\/videos\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<script>\ndocument.addEventListener('DOMContentLoaded', function() {\n  if (document.documentElement.lang && document.documentElement.lang.startsWith('en')) {\n    var navLinks = document.querySelectorAll('a.wp-block-navigation-item__content');\n    navLinks.forEach(function(link) {\n      if (link.textContent.trim() === 'Espa\\u00f1ol') {\n        link.href = 'https:\/\/pakalb2b.com\/';\n      }\n    });\n    var buttons = document.querySelectorAll('a.wp-block-button__link');\n    buttons.forEach(function(btn) {\n      var text = btn.textContent.trim();\n      if (text === 'Contact' || text === 'Get to Know Us') {\n        btn.href = 'https:\/\/pakalb2b.com\/en\/schedule-a-call\/';\n      }\n    });\n  }\n});\n<\/script>\n<\/div>\n\n\n\n<h1 class=\"wp-block-heading\">E<strong>l mejor medio de pago es el que elimina fricciones<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">El crecimiento del comercio electr\u00f3nico est\u00e1 transformando tambi\u00e9n la manera en que los consumidores eval\u00faan las herramientas financieras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La tarjeta ya no es \u00fanicamente un instrumento para completar una transacci\u00f3n. Para el consumidor digital, tambi\u00e9n representa <strong>control, informaci\u00f3n, beneficios y experiencia<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para los e-commerce, la lecci\u00f3n es clara: optimizar el pago no significa \u00fanicamente agregar m\u00e1s m\u00e9todos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Significa ofrecer una experiencia donde el consumidor pueda <strong>entender, elegir y pagar con confianza<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un mercado donde cada clic puede determinar si una venta se completa o se abandona, <strong>la simplicidad y la transparencia tambi\u00e9n venden<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 deber\u00eda revisar un e-commerce?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de evaluar nuevos m\u00e9todos de pago, una marca deber\u00eda preguntarse:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfEl cliente entiende cu\u00e1nto va a pagar?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfTiene suficientes alternativas para completar la compra?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfEl checkout funciona igual de bien en m\u00f3vil?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfExisten cargos que aparecen demasiado tarde?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfEl proceso genera confianza?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque una estrategia de pagos no empieza cuando el cliente introduce su tarjeta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Empieza mucho antes: cuando decide que conf\u00eda en la marca lo suficiente para comprar.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Resumen ejecutivo Descubre C\u00f3mo PAKAL Puede Aumentar Tus Ventas Marketplaces \u2013 Optimizaci\u00f3n de listados, estrategias de PPC y crecimiento de marca para m\u00e1s ventas. Consultor\u00eda eCommerce \u2013 Te guiamos con estrategias personalizadas para maximizar tus ingresos en l\u00ednea Tiendas en L\u00ednea \u2013 Creamos y optimizamos tu tienda en Shopify. El medio de pago tambi\u00e9n forma [&hellip;]<\/p>\n","protected":false},"author":262951992,"featured_media":3525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[11160],"tags":[],"class_list":["post-3521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgeYSQ-UN","jetpack-related-posts":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/pakalb2b.com\/wp-content\/uploads\/2026\/08\/Portadas-PAKAL-900-x-600-px-2026-08-21T135414.341.png?fit=900%2C600&ssl=1","_links":{"self":[{"href":"https:\/\/pakalb2b.com\/en\/wp-json\/wp\/v2\/posts\/3521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pakalb2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pakalb2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pakalb2b.com\/en\/wp-json\/wp\/v2\/users\/262951992"}],"replies":[{"embeddable":true,"href":"https:\/\/pakalb2b.com\/en\/wp-json\/wp\/v2\/comments?post=3521"}],"version-history":[{"count":4,"href":"https:\/\/pakalb2b.com\/en\/wp-json\/wp\/v2\/posts\/3521\/revisions"}],"predecessor-version":[{"id":3526,"href":"https:\/\/pakalb2b.com\/en\/wp-json\/wp\/v2\/posts\/3521\/revisions\/3526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pakalb2b.com\/en\/wp-json\/wp\/v2\/media\/3525"}],"wp:attachment":[{"href":"https:\/\/pakalb2b.com\/en\/wp-json\/wp\/v2\/media?parent=3521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pakalb2b.com\/en\/wp-json\/wp\/v2\/categories?post=3521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pakalb2b.com\/en\/wp-json\/wp\/v2\/tags?post=3521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}