Fluent in Pharma. Native to Digital
«We cover all products that can be found in a pharmacy.«
Unlock the potential of your pharmaceutical products (OTC), personal care, and mass consumer goods by taking your commercial strategy to the digital environment. We create intuitive shopping paths that capture demand instantly, optimizing every advertising investment so your brand is not only seen but chosen and purchased time and again.
Personal Care
We transform everyday products into digital leaders, scaling hygiene and beauty brands on Amazon.
Over-the-counter – OTC
Experts in the digital commercialization of regulated products by COFEPRIS, ensuring that 80% of our catalog meets the highest pharmaceutical standards.
Consumibles – DTC
We incubate and accelerate digital native brands (DTC), optimizing every stage of direct sales to then transfer a proven and profitable business model.
Founder: Amadeuz Lopez, eCommerce Expert.
Specialist in accelerating brands DTC y OTC in global marketplaces. My mission is to digitalize the health and mass consumer sector in Mexico, helping companies connect directly with the end consumer.
With more than 10 years of experience and 4,000 brands powered, I transform technology into competitiveness and strategic sales for industry leaders such as Abbott, J&J y PiSA.
Consulting
Amazon Seller Central & Vendor
Operational architecture for highly complex business models. We optimize the commercial synergy between Amazon and your brand through a hybrid management approach that ensures profitability, institutional protection, and absolute control over the digital value chain.
- Account Governance: Engineering and optimization of ecosystems in Vendor and Seller Central.
- Financial Intelligence: Advanced profitability models, margin analysis, and multi-year growth projections.
- Asset Standardization: Technical cataloging, A+ content architecture, and Brand Store design under strict regulatory frameworks (OTC/DTC).
- Supply Chain Excellence: High-precision logistics management, demand planning, and rigorous compliance with FBA standards to ensure operational continuity.
Amazon Advertising & Full-Funnel Marketing
We deploy sophisticated advertising ecosystems that capitalize on Amazon's complete inventory. We don't just generate traffic; we capture market share through precision targeting that dominates every stage of the customer journey.
- Performance & Conversion: Sales maximization through Sponsored Products, Brands & Display.
- Amazon DSP Ecosystem: Exclusive programmatic reach on and off Amazon to drive demand and large-scale brand awareness.
- Audiovisual & Streaming Mastery: Strategic integration across Amazon Streaming TV (Freevee, Twitch) and Video Ads for high-impact positioning.
- Data Intelligence with AMC: Deep attribution analysis through Amazon Marketing Cloud to optimize return on investment across the entire Amazon product ecosystem.
- Amazon Ads Planning and more...
DTC Brand Positioning & Consumer Goods
We design the future of consumer goods brands. We transform everyday products into digital assets with recurring loyalty, eliminating intermediaries and connecting your brand directly with the end consumer.
- Brand Equity: Amazon Stores development and high-impact Brand Storytelling.
- Recurrence Strategies: Implementation of Subscribe & Save models for high LTV (Lifetime Value).
- Intelligent Retention: Dynamic retargeting and corporate reputation automation.
eCommerce Acceleration for the Healthcare Sector (OTC)
Elite consulting specialized in the regulatory and operational challenges of the pharmaceutical and wellness industry. We guarantee a high-level digital integration under the strictest security and compliance standards.
- Specialized Regulatory Compliance: Expert management of regulatory frameworks for Pharmaceutical products (OTC), Medical Devices, Supplements, Health and Beauty. We ensure the legal viability of every SKU across digital channels.
- Clinical Authority & Trust: Building institutional credibility and consumer trust through content strategies with medical and professional rigor.
- Channel & Supply Chain Synchronization: Digital scalability models that respect the traditional supply chain, optimizing online sales in harmony with physical points of sale and pharmacies.
FAQ
Frequently Asked Questions
What sets PAKAL apart from a traditional marketing agency?
Unlike agencies focused solely on traffic, PAKAL is an eCommerce Consultancy. We combine financial intelligence, operational excellence in Supply Chain, and advanced use of the entire Amazon ecosystem (DSP, AMC, Streaming TV). We don't just manage ads; we protect your profitability and build your long-term brand value (Brand Equity).
Do you have the capacity to manage accounts in both Seller Central and Vendor Direct?
Absolutely. We have extensive experience managing both models for transnational brands. We design hybrid strategies that allow companies to leverage the best of each platform: inventory control and margin from Seller Central, along with brand authority and volume from Vendor Direct, adapting to your organization's current infrastructure.
How does PAKAL ensure regulatory compliance in the Healthcare and OTC sector?
We have a digital governance protocol specifically designed for sensitive categories. We ensure that every asset, description, and label on marketplaces complies with current regulatory frameworks (COFEPRIS/FDA), guaranteeing that the digital presence of your pharmaceutical products or supplements is legally sound and conveys absolute clinical trust.
How does the eCommerce strategy coexist with my physical distribution channels?
Our Channel Synchronization methodology is designed so that eCommerce acts as a catalyst, not as competition. We implement pricing and promotional strategies that protect the relationship with your physical distributors and pharmacies, optimizing the supply chain so that both ecosystems grow harmoniously and profitably.
How We Work
We follow proven processes and collaborate with the best strategic partners
1
Book a Consultation
Fill out our form and we will send you an email within 24 hours.
2
Email Confirmation
Via email, we will send you an appointment for our first call and evaluation.
3
Custom Quote
We will send you a custom quote based on your brand's needs.
4
Onboarding
We sign a business agreement and begin working on your account.